About Rijks Tour App:

In the ever-evolving landscape of museums, there's a need to redefine the visitor experience, particularly for the dynamic demographic of young adults. Our venture focuses on revolutionizing this interaction by infusing storytelling into the museum journey. Through a tailored mobile application at The Rijksmuseum, we aim to seamlessly connect young adults, aged 20s to 30s, with the cultural heritage on display, offering an immersive and personalized encounter with interconnected artworks.

Problem Statement:

Navigating the museum landscape can be overwhelming for young adults, leading to a disconnect with the exhibited artifacts. Our initiative addresses the challenge of creating a meaningful bridge between the younger audience and the rich cultural heritage of The Rijksmuseum. The prevalent issue of information overload impedes engagement, and we intend to provide a solution by utilizing storytelling through interconnected artworks in our museum application.

Goals:

1. Enhanced Visitor Experience: Seamlessly integrate emotive storytelling to elevate the overall museum experience for young adults. Foster emotional connections with cultural artifacts, creating a lasting and memorable encounter.

2. Strategic Engagement: Engage 20s to 30s visitors strategically through our museum application. Minimize information overload with curated narratives, guiding users through logical links between artworks for a smooth and enjoyable exploration.

3. User-Centric Impact: Understand how our audience perceives and responds to storytelling through interconnected artworks. Through real-world case studies, tailor our approach to maximize positive impact, offering a unique and valuable cultural institution experience.